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Liftoff Creative Standards

Liftoff is committed to connecting users with mobile experiences they love, in a way that’s both responsible and grounded in integrity. Our creative standards are designed to uphold high-quality user experiences, ensure compliance with global advertising regulations, and maintain trust across our network of exchange and publisher partners.

These guidelines serve as the foundation for all creative assets distributed through Liftoff, outlining the essential criteria for compliance, brand integrity, platform compatibility, and mandatory requirements needed to maintain platform integrity.

What Makes a Creative Compliant?​

✅ Creatives Should Contain:​

All creatives are expected to contain the following components.

  • Clear Branding: Including a recognizable app name or app icon.
  • Call-to-Action: A persistent and clear CTA.
  • High-Resolution Visuals: Images must be sharp and properly oriented.
  • Copy: Accurate and grammatically correct including any translations needed for the campaign region.
  • Clean Layouts: Content must not be obstructed by other design elements (e.g., images covering CTA buttons).

🚫 Creatives Should Not Contain:​

Creative assets must not include content that falls under the following categories.

  • Misleading or Deceptive Elements: Including fake notifications, system alerts, countdowns, or content that misrepresents the product.
  • Profanity or Explicit Content: Including nudity, sexual innuendo, or sexually suggestive poses.
  • Content Targeting Minors with Adult Themes.
  • Promotion of Illegal or Restricted Goods: Including firearms, tobacco, fireworks, drugs, or counterfeit products.
  • Hate Speech or Violence: Content inciting hatred or depicting harm to humans or animals.
  • Excessive or Distracting Animation: Including strobing CTAs or unrelated visual effects.
  • Malicious or Harmful Code: Including spyware, malware, or auto-download mechanisms.

Extreme Violations​

We take creative integrity seriously. If content appears to violate our standards, creatives may be rejected. Repeated violations can lead to restrictions on an advertiser’s ability to upload creative content through the Liftoff platform.

Questions?​

For clarification or further guidance, please contact us at creativepolicy@liftoff.io.