Overview

In-app behavioral data is critical for campaign performance and granular campaign analytics. This enables Liftoff’s machine learning algorithms to learn from clicks that are more likely to result in installs and/or events, and avoid bidding on impressions that have a high chance of being shown to a user who has installed. For more information about how we use this data, and our compliance with iOS/Android guidelines, please see our privacy policy page.

Integrating in-app behavioral data can be done in 2 different ways.

1. Analytics S2S
   • Self-Attribution
   • Server-to-Server Only
2. Upload to S3